A Written Analysis on Why I Write by George Orwell Essay Example

A Written Analysis on Why I Write by George Orwell Paper George Orwell’s 1946 essay ‘Why I Write’ is enshrined with a set of innate values adhered to and advocated by Orwell himself. In recounting his personal journey in becoming a writer, Orwell enlists the underlying ideals justifying his initial motives for writing. Subsequently, it is the representation of deeply held ideals such as the innate personal connection to writing, the impact of context on a writer, the value of writing and the reasons for writing that captivate audiences and underpin the meaning of Orwell’s essay. The eudemonistic virtues exhorted by Orwell as expressed through the essay form therefore serve to represent the values and ideals shaped by his context, that are eminent within his writings. The unfailing sense of personal connection Orwell bears to writing pervades throughout the essay, and subsequently captivates the audience. Orwell’s use of personal childhood anecdotes, of where he felt â€Å"isolated and undervalued† evokes a personal connection of sympathy from the reader, and thus signifies the development of Orwell as a writer. From the opening anecdotes, where Orwell alludes to the Greek playwright ‘Aristophanes’ and the English poet ‘William Blake’ it is event that ‘writing’ remained an innate component of George Orwell’s identity and that attempts to suppress or neglect this passion would be â€Å"outraging† his true nature. Orwell argues that the essence of his writing stems from personal experience and the innate connection of he bore to literature from an early age. However, whilst Orwell does argue that writing itself must involve a self-driven personal engagement, he concedes that the development of language is influenced and shaped by other writers. We will write a custom essay sample on A Written Analysis on Why I Write by George Orwell specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on A Written Analysis on Why I Write by George Orwell specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on A Written Analysis on Why I Write by George Orwell specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Therefore, the use of personal anecdotes underpins the innate, personal connection that Orwell shared with writing and thus captivates the audience. The exploration of context in shaping an author’s thoughts and writings are central concerns dealt with by Orwell within the essay. Orwell’s primary motivation, albeit obscured and categorically denied in the opening of the essay, is the political cause. Orwell concludes the essay in stating that â€Å"where I lacked a political purpose that I wrote lifeless books entences without meaning, decorative adjectives and humbug generally. † However, Orwell laments the political motivation of his works to the revolutionising political sphere of his own context. The purpose of the poem in the essay however, is more so to illustrate the lingering uncertainties of war and conflict that plagued Orwell’s time. The poem reflects on the certainties of the past, whereby imagery through â€Å"A happy vicar I might have been, two hundred years ago† illustrates the changing paradigms of religion, and its subsequent impetus for conflict. The poem is indicative of the â€Å"evil time† and increasing political tensions of Orwell’s context, and places his works into perspective. Therefore in exploring his personal development as a writer, Orwell further illustrates the impact of context in shaping a writer’s works creating a sense of personal engagement with the reader. Orwell’s presentation on the value of writing through the essay establishes an emotional connection that captivates the reader. The use of imagery, through the comparison of ‘good prose’ to a ‘windowpane’ underpins the augmented message enlisted in Orwell’s Why I Write. The image of the windowpane serves as a symbol for writing as a connection between the reader, the writer and the text. Constituents of a good prose allow for the writer to connect and see clearly through the issues of the text whilst similarly, the reader is able to maintain an understanding of the writer’s motivation and reasoning for the nature of his/her works. Therefore, Orwell concludes his essay with the argument that writing needs to be able to find a sense of commonality between the reader and the writer, with his ‘great motives for writing’ providing a conceptual framework in which such a connection can be fostered. Through the essay, ‘Why I Write’ Orwell constructs a balanced tone that is both anecdotal and reflective in order to crystallise and reduce any complications in meaning. The use of a particularly precise, authentic voice stems from the actual purpose of this essay which essentially was to provide a justification to the strong and confronting political-willed nature of his works. His outspoken fervour of democratic socialism, a belief manifested from his personal disillusionment to the institutions of governance of his time causes him to maintain a concise and direct prose, in order to present an unequivocal justification for the nature of his works. The authentic directness of his prose is encapsulated in sentiments such as â€Å"I did try very hard to tell the whole truth without violating my literary instincts†. The manner of his tone illustrates Orwell’s attempts to portray his character as one of integrity towards the literary cause. Thus, Orwell attempts to maintain integrity and honesty whilst fostering an emotional connection with the reader in order to propagate his ideals of the motivation of writing. Orwell’s justification for the reasons for writing ensures that he is levelled with the reader, enabling his ideals to captivate the audience. Orwell’s classification of the ‘great motives for writing’ serves as an appreciative framework from which the reader is then able to interpret literature. Orwell felt as though whilst an author maintains a connection to his/her works, such a connection may not be endeared by the reader. Therefore, Orwell classifies the ‘motives for writing’ in order to re-establish the connection between the author, the text and the reader by providing a conceptual framework serving as the basing point for an informed interpretation of the writer’s background, and reasons for writing. A secondary purpose of this classification predominantly focuses on the ideals of writing as a universal connector of people. In conclusion, the structure of the essay in recounting a chronological and biographical development of George Orwell as a writer allows for Orwell to express his views in an unequivocal manner. Orwell seeks to foster a connection between the audience, and his concerns through the range of techniques he applies through the essay form. Subsequently, Orwell’s representation of his innate underlying values and ideals are what captivates the audience and establishes the emotional connection between the reader, the writer and the text.

All My Sons †The Story of Joe Keller

All My Sons – The Story of Joe Keller Free Online Research Papers Parenting is a very difficult job; there are no exact guidelines on how to parent. Sometimes parents just don’t know where to draw the line, and that’s exactly what happened with Joe Keller in the novel All My Sons. During WWII, Joe Keller was in charge of a plant where they made special parts to machines like planes. In order to make more money he had put on default parts which caused the deaths of 21 pilots. Instead of taking the blame he blamed it on his partner in the business and he ended up in jail. â€Å"When you get older, you like to feel you accomplished something. My only accomplishment is my son.† This is a quote from Joe, it shows that he was into his family and wanted the best for them no matter what it took. Joe uses the excuse of doing it all for his son so that he could have a better life but a little extra money won’t make things that much better. It seems that Joe is just trying to live his life through his son. But selling default parts seemed to make them grow farther apart and was not a very efficient way of parenting. Joe is really considered a â€Å"Beast† because he killed people for money to better his sons’ life there are many other ways of doing that instead of killing innocent men fighting for our country. Joe is really thinking all about himself when he should think about all the other fathers whose sons died in the accident. There is no excuse for what he did and his biggest punishment is to live with the lie his whole life. Joe refused to accept responsibility, so he blamed it on his partner Steve Deever. â€Å"I was the beast, the guy that made 21 planes go down. Everyone thought I was guilty but I had a court paper that said I wasn’t.† Chris (Joe’s son) can’t be blamed for being mad at Joe, any human being would be, and Joe committed murder. Joe didn’t know when to stop when it came to making more money, he was greedy but had a good reason to be and that reason was that he had a family to support. Joe was a role model to his son and wanted his son to respect him but in the end it made his son detest him. Research Papers on "All My Sons" - The Story of Joe KellerThe Effects of Illegal ImmigrationCapital PunishmentQuebec and CanadaWhere Wild and West MeetThe Masque of the Red Death Room meanings19 Century Society: A Deeply Divided EraGenetic EngineeringTwilight of the UAWBringing Democracy to AfricaComparison: Letter from Birmingham and Crito

The accounting environment in the USA Essay Example | Topics and Well Written Essays - 1250 words

The accounting environment in the USA - Essay Example The amount of inventory in the warehouse of a company can decrease in value as prices of goods can go down in price due to market fluctuations. A good example of this phenomenon can be visualized in agricultural crops. These crops vary in price on a daily basis as their prices are traded in the open market as commodities. In any type of industry the market of value of inventory can vary and as a consequence it can distort the current assets account balance. Inventory is part of current assets. Accountants should always keep in mind the conservatism principle which states that when in doubt an accountant should choose the method that is less likely to overstate the assets or income of a company. The application of lower of cost or market is aligned with the conservatism constraint. Valuing inventory at lower of cost or market implies writing down inventory when the value of inventory is lower than its costs. There is a contra account in the balance sheet called Allowance to Reduce Inventory to LCM that is used to make the necessary adjustment. â€Å"This balance sheet account is used to report the amount that the inventory's market amount is below the inventory's cost amount†. The LCM method defines the market price of an item as the current replacement cost. An example of how to apply the method and its corresponding journal entry is illustrated below: Inventory value = $10000 Current replacement cost = $9500 $10000 – $9500 = $500 The $500 is considered a loss Journal Entry: Loss from Reducing Inventory to LCM $500 Allowance to Reduce Inventory to LCM $500 Capitalizing interest on building construction One of the characteristics of the construction industry is that projects take a long time to complete. Typically in business interest costs associ ated with financing any project are categorized as an expense. The Financial Accounting Standards Board (FASB) created a special rule for the construction industry that allows accountants to capitalize interest on construction project. FASB Statement No. 34 stipulates the guidelines that must be followed to calculate capitalization of interest in construction projects. It also states the disclosure requirements for capitalized interest in the financial statements of a company. The interest on any loan may only be capitalized while the construction occurs. There are certain criteria that must be met in order to be able to capitalize construction interest. The three criteria are: qualifying expenditures must already have been made activities to prepare assets for use must be in progress The firm must actually be paying interest (Young, 1994). At the moment that any of these three conditions seize to exist the company becomes ineligible to capitalize interest associated with constructi on projects. Any inventory used that is routinely manufactured or produced on a repetitive basis does not qualify for capitalization of interest if the inventory is purchased through debt (Young, 1994). Recording

RISK MANAGMENT FOR DIFFERENT CASES Case Study Example | Topics and Well Written Essays - 1000 words

RISK MANAGMENT FOR DIFFERENT CASES - Case Study Example Discussion Distinctive feature with Dubai’s palm islands is that unlike the development and construction of such other islands in the world where metal as well as concrete are applied, this island’s construction wholly adopts natural materials (Butler, 2005). This therefore represented the main challenge while designing the artificial island and collaborative efforts by ‘’construction contractors and engineering scientists’ were involved for the exercise. Major risk was however the way to sustain the sand island after reclamation taking into consideration the exposure to tides as well as waves and rising sea level as influenced by global warming (â€Å"Palm Islands, Dubai - Compression of the Soil† 2013). Nevertheless, the construction of a crescent water-break structure has the capacity of protecting the island from the adverse effects of such waves and tidal rises. Precaution is however taken by the scientists who constructed the breakwater crescent because the destruction of the crescent has a direct implication of destruction of the island. This therefore presents the main challenge. Among other lessons learnt from this construction is that the islands are artificial and made of natural materials without such materials as concrete and metal. Besides, the island’s construction suffered time constraint and was scheduled to last only three years, a challenge that the contractors were to succeed in. the construction of the crescent faced a major challenge of poor water circulation which they sought to address through two openings through which tidal water would replenish the fronds water supply and control stagnation. Another challenge is that the sand used is loose and uncompacted which presents the main threat to the welfare of the island. Liquefaction is therefore seen to have a high potential of occurring in the event that an earthquake occurs, which would have adverse outcomes to the islands (‘MESSINA p roject’, 2005). The precautions in this construction process were inevitable as the design was intended to support over a million people upon completion (‘Island life’, nd). Erosion along the beach posed another major problem with the palm island where unlike with natural beaches, the artificial beach would fail to replenish sand washed always by water, as would be a natural course with the natural beaches (Choomchaiyo, 2009). The analysis of this project presents some basic risks, which pose a threat to the successful completion of the project as designed. Financial resources were paramount with the project requiring continued adjustment longitudinal researches. The controversy around the matching of the financial as well as resultant social benefits from the project and the costs incurred poses a major challenge to determine. Besides, misrepresentations and miscalculations while planning for the project has adverse effects in costs incurred by the public over t he project. Other risks associated with the project are costs risks (such as maintenance, construction as well as operation of the island), demand risks (forecasting revenue returns to be earned), future financial market performance as well as political risks. Moreover, such a mega project has the capacity of fragmenting social as well as physical coherence in the island (Darmaki, 2008). The palm project

Comparison of The Economies of India and China

Comparison of The Economies of India and China The economies of India and China are among the largest economies in the world. However the differences in the size, composition and other quantitative and qualitative features stand in stark contrast when comparing China and India. India, has a much smaller economy, about only a fifth of Chinas. Its exports are a fraction of Chinas, as are its imports. Indias economy is mostly dependent on its large internal market with external trade accounting for just 20% of the countrys GDP. This is a huge difference from China, given just how large a part of Chinas economy is due to International trade. In fact, Indias balance of payments (BoP) on its current account has been negative. However this is probably due to its ever increasing oil import bill and its overall Balance of Payments (BoP) was positive since the late 60s due to remittances from Non Resident Indians and increased foreign direct investment. However, the darker side to blistering growth rates achieved by China is captured by indices of inequality. While the current Gini Index, a measure of inequality of income/wealth, of India is 36.8, the same for China is 46.9, which is remarkably high. However China has successfully reduced the proportion of population living below the poverty line to 10% while India has 22% of its population living below the poverty line. given the sizes of both populations, the difference is massive, and finding the causes of this difference is crucial. A significant question that many economists have tried to answer is the reason behind Chinas superlative economic growth. Consensus is now broadly reached with the explanation that it was a combination of several factors, not least the proactive actions of the government, coupled with already favorable historical circumstances that are responsible. Chinas very strengths in these areas have been Indias weaknesses. Political Economy The histories of China and India have been very different and critical in explaining the growth contrast. China has been by and large a stable, centrally run state through its history with limited periods of instability and lack of a single authority. Indias history has been exactly the reverse. Since 1949 the government, under Chinas socialist political and economic system, has been responsible for planning and managing national economy. Foreign trade is supervised by the Ministry of Commerce, customs, and the Bank of China, the foreign exchange arm of the Chinese banking system, which controls access to the foreign currency required for imports. Ever since restrictions on foreign trade were reduced, there have been broad opportunities for individual enterprises to engage in exchanges with foreign firms without much intervention from official agencies. INFRASTRUCTURE Compared to India, China has a well developed infrastructure. Some of the important factors that have created a stark difference between the economies of the two countries are manpower and labor development, water management, health care facilities and services, communication, civic amenities and so on.. Although India has become much developed than before, it is still plagued by problems such as lack of civic amenities. In fact unlike India, China is still investing in huge amounts towards manpower development and strengthening of infrastructure. EDUCATION In Education, 99.1 % of Chinese children attend school for 9 years, ensuring a high level of literacy. In India, literacy is 50 to 60% . China and India face similar challenges in their higher education sector with intense competition for admission to the best institutions and universities. But China is far ahead on the supply side with nearly 100 high quality institutions and is investing heavily in creating many more, leaving India far behind. As a result China is turning out many more top quality students than India. China has opened up higher education for both private and foreign investment. Foreign investors can come in by tying up with local Chinese partners. Unlike India, China is experiencing a great deal of two-way international student traffic. China has become one of the worlds great study-abroad destinations. Currently more than 60,000 foreigners study in Chinese universities, and that number is swelling each year. China is the number-one choice for U.S. students who want to study in Asia . China is active and aggressive about becoming a major player in international education. HEALTH In general, for both countries, infectious diseases of the past sit alongside emerging infectious diseases and chronic illnesses associated with ageing societies, although the burden of infectious diseases is much higher in India. Whilst globalisation contributes to widening inequalities in health and healthcare in both countries there is evidence that local circumstances are important, especially with respect to the structure and financing of health care and the implementation of health policy. For example, India has huge problems providing even rudimentary health care to its large population of urban slum dwellers whilst China is struggling to re-establish universal rural health insurance. In terms of funding access to health care, the Chinese state has traditionally supported most costs, whereas private insurance has always played a major role in India, although recent changes in China have seen the burgeoning of private health care payments. China has, arguably, had more success than India in improving population health, although recent reforms have severely impacted upon the ability of the Chinese health care system to operate effectively. Both countries are experiencing a decline in the amount of government funding for health care and this is a major issue that must be addressed. In China earlier extensive public provision of health and education: universal education until Class X, and public services to ensure nutrition, health and sanitation. In India the public provision of all of these has been extremely inadequate throughout this period and has deteriorated in per capita terms since the early 1990s A Close Look: Special Economic Zones (or SEZs) in India and China China pursued an inward-looking developmental strategy from the 1960s to the late 1970s. From late 1978 onward, Deng started to exert a critical role in Chinese politics and the opening of China. In May, fourteen coastal cities became open cities. Deng and other top leaders approved the setting up of the first SEZs in Guangdong and Fujian; they enjoyed geographic proximity to neighboring advanced economies and are coastal cities with access to sea-ports. In addition to picking the right locations for SEZs, Deng and other reformists also carefully appointed leaders to head the major SEZs. In general, these leaders tended to be open minded and possessed a wealth of political experience. Their dedication to work and their upright and honest styles helped them to avoid scandals that could tarnish the reputation of reform. Liang also cracked down hard on official corruption to defuse accusations against the SEZ. Under Liangs leadership Shenzhen created a number of benchmarks in Chinas economic reform in the early 1980s. One was the so-called Shenzhen efficiency, exemplified by the completion of one floor of a high-rise office building within only three days. In addition three new offices responsible for economic policies in the SEZ were placed under the jurisdiction of the Mayors Office: the General Office of the city government, the SEZ Development Company, and the SEZ Construction Company. This centralized and efficient economic decision process in the hand of local leaders paved the way for rapid formation and operation of the SEZ, which was much needed for the newly established zone in its very early years. First, joint ventures and foreign-owned enterprises were allowed in the SEZs, but needed special approval outside them. Second, prices and distribution of goods were not regulated by the market within the SEZs, but by central plans outside the zones Third, SEZs had jurisdiction in approving much larger investment projects than non-zone localities. Fourth, SEZs enjoyed preferential treatment in tax and tariff reductions and exemptions. For example, the corporate income tax at the SEZs was set at a preferential rate of 15 percent, even lower than the 18.5 percent in Hong Kong.25 Finally, SEZs were granted preferential fiscal arrangements. Fiscal autonomy generated tremendous fiscal incentives and exerted heavy pressure for Shenzhen to reform and develop. These privileges enabled investors to enjoy the lowest corporate income tax rates and tariffs on imports and exports, as well as a freer play of markets in SEZs. SEZs become the premier place in China for attracting FDI. Initially, Shenzhen was short of funds necessary for building streets and urban infrastructure. However, within four years, the city accomplished urban development worth 100 million yuan with only 18 million yuan of loans. It built two industrial districts as well as fifty-five streets of a total length of 100 kilometers. In comparison to India we find that Indian SEZs lack in precisely the areas in which Chinese SEZs seem to have an advantage, such as infrastructure, tackling bureaucracy, corruption, etc. While SEZs in India are generally set up all around the country SEZs in China are mostly on the coast, along one side of the country due to better connectivity to the outside world and advantages in exports. Conclusion Popular opinion is that India cannot catch up with China in the near future, at least in the next few years. China leads India in foreign investment, a key contributor to economic growth, by a margin of 10 to 1, because foreign investors, who can place their money anywhere, see more opportunities and fewer obstacles in China. Ironically, Indian democracy is viewed as a hindrance vis-a-vis the stability of Chinas authoritarian regime on its liberalizing market and docile unions. India also lacks a Hong Kong and a Taiwan, next-door technology, and capital hubs that when combined with the mainlands abundant, cheap, and productive human resources create powerful complements. China dominates in manufacturing and has the market size and spending power domestically The constraints on the growth of Indias GDP appear to be insufficient investments according to most economists, including FDI and investments in infrastructure. The most commonly cited constraints on investments is the confusion and slowness of policy change as well as confusion and tardiness at the bureaucratic levels, as contrasted with the single mindedness of the Chinese state. However, changes are gradually being seen in these areas, and political reform could strengthen the role of the government and combat inefficiency. Also the provision of high quality and long lasting infrastructure is beginning to occur. If government initiates these reforms and provides the requisite infrastructure to attracts investment, the possibility that India catches up with China in terms of economic growth does not look so impossible.

cognitive impairment :: essays research papers

A cognitive impairment means there is a change in how a person thinks, reacts to emotions, or behaves. What is going on in the body? A person can be born with a cognitive impairment. In this case, it is usually termed mental retardation. It may result from a birth injury, such as a lack of oxygen. It may also result from a defect as the baby was formed. A cognitive impairment also may occur later in life, following an injury or as part of a disease. What are the signs and symptoms of the condition? A cognitive impairment interferes with the body's normal function. The change may be minor and have little or no impact on a person's daily functioning. In other cases, the impairment may be obvious. A cognitive impairment can range from mild memory problems to exaggerated emotional reactions. It can also entail the complete inability to think independently. What are the causes and risks of the condition? A cognitive impairment may be present when a child is born, which is known as mental retardation. It may also be the result of:  · abuse of prescription medicines, chemicals, street drugs, or alcohol  · a disease, such as Alzheimer disease  · a side effect of some medicines  · a trauma such as head injury Frail, elderly people who are removed from a familiar setting often develop cognitive problems. This may occur when they go to a hospital because of illness or when they are moved to a nursing home. Depending on the cause, cognitive impairments may be temporary or permanent. What can be done to prevent the condition? Cognitive impairment can occur at any age and cannot always be prevented. However, the following measures may be helpful:  · avoiding illegal drugs  · drinking alcohol in moderation or not at all  · following sports safety guidelines for children, adolescents, and adults  · obtaining prenatal care during pregnancy  · using medicines only as directed How is the condition diagnosed? In some cases, mental retardation can be diagnosed at birth. An infant with Down syndrome, for example, is often identified by characteristic features. The diagnosis is confirmed with a chromosome analysis. Other tests used to diagnose cognitive impairments include:  · cognitive testing, which provides information about the individual's memory and thinking skills  · cranial CT scan  · cranial MRI  · spinal tap What are the long-term effects of the condition? A person with cognitive impairment can often live a nearly normal life.

Restructuring of Sales and Marketing

Restructuring of Sales and Marketing HRM/531 2010 MEMORANDUM To: CEO, Kathy Kudler From: Date:2010 SUBJECT: Restructuring of Sales and Marketing The purpose of this memorandum is to inform the CEO of Kudler Fine Foods, Kathy Kudler on the restructuring of the sales and marketing team in alignment with the new initiatives the company is striving for. The restructure will consist of five new positions to support the restructure of the sales and marketing departments. I will explain the job descriptions and qualifications of the five new positions. Secondly, I will explain the training program to enhance the skills and qualification of the new and current employees. Thirdly, I will explain methods for evaluating employees and team performance, including a progressive discipline process. Fourth, challenges for team performance will be evaluated using several factors. Fifth, a comprehensive incentive and benefits packages will be addressed. Strategies for managing employees’ career will be offered by promotions and educational opportunities. Lastly, a fair and appropriate compensation plan will be addressed. Job Description and Qualifications The first-level management position leading the sales and marketing team will be a Program Manager. Max James, PM, will research, develop, and implement a new marketing program for Kudler Fine Foods. The position requires him to define problems, develop a research plan, collect relative information, develop findings, scheduling and then take marketing and sales action. The new sales team will have a Marketing/Sales Manager. The manager must be able to identify problems, develop course of actions, analyze the course of actions, make a decision based on the analyzed courses of actions, and implement the decision. He or she will be responsible for planning, organizing, directing, and controlling the personal selling functions. He or she is to manage the marketing resources of Kudler Fine Foods. He or she must maintain a reliable, competent, dependable, and customer oriented department through training, supervising, directing and delegation of responsibilities of four team members. The manager must provide recommendations and feedback to the Program Manager on a bi-weekly basis. A Marketing Analyst will also be needed to support the Marketing and Sales Manager. He or she will be responsible for planning and executing the marketing strategy for products, services or ideas to create and enhance sales for Kudler Fine Foods. He or she must demonstrate the ability to work effectively under pressure and within a collaborative team oriented environment using sound judgment in decision-making. A Marketing Analyst must possess a strong relationship management skill with external and internal customers; He or she must possess excellent communication skills both oral and written and have strong presentation skills with the ability to translate analytics to reports. A bachelor's degree in marketing, mathematics, statistics, a related field or equivalent education required. Two or more years of analytics experience including applying statistical tools and techniques to analyze consumer and market research required. A Marketing Communication Coordinator is another position needed to support the Sales and Marketing Manager. He or she will manage phone book, radio, newspaper, and television advertisement for Kudler Fine Foods. This position requires bachelor's degree with 2 years experience in Marketing Communications environment. A Marketing Communication Coordinator must be able to execute multiple, time-sensitive projects at once for Kudler Fine Foods. He or she must have extensive knowledge of layout, design, print, photography, and website best practices. He or she must have familiarity with budgets and understanding of the importance of budget management. He or she must be proficient with all Microsoft Office applications, including Word, Excel and PowerPoint. Exceptional communications skills are required. The position also requires maintaining inventory of advertisement products and ensuring adequate supply of brochures and other materials are available upon request. Lastly, the department will need an Implementation Specialist. The specialist will support Kudler’s managers prioritize and launch new products by implementing new plans for upcoming/future years. The position requires excellent written and oral communication skills and presentation skills, including the ability to address a wide range of audiences. He or she must demonstrate success in product launches and history of initiative planning/organizing and implementation accomplishments. He or she must have strong problem solving skills. He or she must have a minimum of 2 years experience with new product implementations or experience in a product support role. The position requires a bachelor's degree in business or marketing. Training Program The five new hired employees all will have some level of marketing and sales experience, but will need to go through training to become familiar with Kudler Fine Foods products, prices, current operation procedure, and organization structure. The training will outline current competitors based on current and previous market analysis. The training program will enhance sales and marketing knowledge in order to facilitate quantifiable achievement. The training will assist the new hired team in their duties and responsibilities as it’s relate to Kudler Fine Foods. The objective of the training to prepare train, support, and guide the new team professionally in accordance with Kudler Fine Foods policies and procedures. Method for Evaluating Employee and Team Performance After much consideration, the method of evaluating employee and team performance will consist of performance appraisals and feedback. Timely feedback is a crucial part of a successful performance appraisal system. The feedback from the performance management program can be used in setting performance goals. The employees will receive an initial appraisal to set the goals and objectives. The employees will receive a monthly, quarterly, semi-annual, and annual feedback to measure performance based on his or her responsibilities. The team will receive a performance appraisal each quarter. Employees that do not meet his or her responsibilities will be put on a stringent re-training discipline program. The employee will be affixed with a pre-determined employee who will mentor and assist the employee in the areas he or she is failing. The employee will be re-evaluated after 30 days on his or her performance. â€Å"From an employee’s perspective, lack of regular feedback about performance detracts from his or her quality of work life. Most people want to improve their performance on the job, to receive constructive suggestions regarding areas they need to work on, to be commended for things that they do well. The cost of failure to provide feedback may result in the loss of key professional employees, the continued poor performance standards, and a loss of commitment by all employees. In sum, the myth that employees know how they are doing without adequate feedback from management can be an expensive fantasy† (Casio, 2005). Challenges of Team Performance Evaluation One type of appraisal system to be used by Kudler Fine Foods is the individual appraisal system. The system is designed to set goals, objectives, measure, and provide feedback. The individual appraisal system is to reward, and recognize the performance of an employee. The other type of appraisal is a team appraisal system. The team appraisal system is designed to allow the team to be evaluated as a group or whole. It becomes difficult to measure the team performance based on job description that may not apply to each member of the team. When designing a team appraisal system, the evaluation must be based on a measurable standard established for the entire team. The appraisal system must also be developed in a manner that offers a specific standard of performance for the entire team that can be applied to each member of the team individually. The individual evaluation to achieve a team goal makes a team appraisal system unique in itself. The motivation and expectation is clearly defined as such; employees need to feel valued in their position; an employee will consider that he or she is treated fairly if he or she perceives the ratio of his or her input to his or her outcomes to be equivalent to those around them. Thus, all else being equal, it would be acceptable for a more senior colleague to receive higher compensation, since the value of his experience (an input) is higher. The way people base their experience with satisfaction for their job is to make comparisons with themselves to the people they work with (Wikipedia, 2010). Expectations by employees from management are an important part of a team success. The team needs to know what, when, where, and how the task or goal should be accomplished or completed. By knowing the expectations will motivate the team and the individual employees to work hard at accomplishing the task. Some key expectations that are set in place are attendance, quality of work, teamwork, priorities, and individual work performance required. The goal is to balance team equity. If team equity is balanced, it motivates the employees to compete and work harder to do quality work. If equity is not balanced, employees will not be motivated to do their best work. When employees fail to do their best work, the company suffers tremendously from this effect. If pay levels of team members are unknown to one another, then individual equity would have no impact on team performance because individuals would only assume what others make. If a team member feels he or she is not rewarded properly or acknowledge for his or her input and stress or disappointment could impact the performance of the team or group. In order for Kudler to prevent loafing in the team setting, individuals will be assessed on all levels, as a team and an individual, which will help to ensure individual contribution. According to (Cascio, 2005), the two steps to take in order to prevent â€Å"free riding†, are to conduct individual performance evaluations and to encourage individuals’ behavior and skills that contribute to team performance. For a team to succeed, team members should either have different roles and or possess different skills to support the team. Different skills must be required to achieve goals of the team, (Clark, 2010). Individual employees shall be held accountable for contributions to the team effort. Individual employees shall help other members of the team believe their effort is important to the team success. Lastly, individual employees shall make members of the team fell each of his or her job is of equal valuable and important. Incentives and Benefits Packages Kudler Fine Foods Compensation Plan is established to attract qualified employees, to retain employees, and to motivate employees to direct their efforts towards achieving the goals assigned by the company. The five new employees will be on salary plan. A pay band will be established for each position title. The salary will be based on education and experience. To maximize the effectiveness of the compensation plan, Kudler Fine food will provide employees with benefit packages that include: Retirement Savings Plan 401(k), health insurance, vision care, dental care, life insurance, one week paid vacation, paid holidays. â€Å"While money is a powerful tool used to capture the minds and hearts of workers and maximize their productivity, don’t underestimate the impact of non-financial rewards† (Casio, 2005). Strategies for Managing Employees’ Career Development At Kudler Fine Foods employees are their greatest asset. The structure of the positions allows for career growth of all employees of the sales and marketing department. Managers must annually conduct an individual career development plan for its employees. The plan will identify tools necessary to help an employee develop knowledge and skills needed for his or her current position as well as future job opportunities. Managers will support requests for flexible work schedules for its employees. Each employee will receive a development plan during its initial job orientation/counseling and periodic reviews throughout the year. Feedback will be given semi-annual and one year performance appraisal. A Fair and Appropriate Compensation Plan Employees within the sales and marketing department are diverse in gender, culture, sex, ethnicity, age and much more. Diversity within the workplace affects directly the performance and results of the organization, thus, it is important to acknowledge people’s differences and recognize these differences as valuable assets to the company; it enhances good management practices by preventing discrimination and promoting acceptance inclusiveness. Thanks. References Cascio, W. , (2005). Managing Human Resources: Productivity, Quality of Work Life, Profits, (7th ed. ). New York: McGraw-Hill, Ch 9 Cascio, W. , (2005). Managing Human Resources: Productivity, Quality of Work Life, Profits, (7th ed. ). New York: McGraw-Hill, Ch 11 Clark, R. (2010). Research-Tested Team Motivation Strategies. Retrieved March 28, 2010, from http://www. cogtech. usc. edu/publications/clark_team_motivation. pdf Wikipedia, (2010). Motivation and Expectation. Retrieved March 27, 2010, from http://en. wikipedia. org/w/index. php? title=Special%3ASearch=motivation+and+expectat ion=Search